Refresh Media Inc. logo

We buy the media, build the campaign, and keep going until the economics say scale.

Refresh Media is a founder-led performance studio for Meta, native, lead gen, e-commerce, and direct response. Strategy, media, creative, and conversion sit in one room—not four decks.

Refresh Media is a founder-led performance studio for Meta, native, lead gen, e-commerce, and direct response. Strategy, media, creative, and conversion sit in one room—not four decks.

Discuss a Campaign

See What We Do ↓

META / NATIVE / LEAD GENERATION / DTC / CREATIVE TESTING

CREATIVE TESTING / IN MOTION

CAMPAIGN ANGLE

Make the
reason to care
clear.

HOOK
↓
CREATIVE
↓
CONVERSION

TEST / LEARN / BUILD

Born in affiliate.
Built for performance.

Born in affiliate.
Built for performance.

Born in affiliate.
Built for performance.

Refresh Media grew out of the world where every click had a cost and every campaign had to earn its keep. Today, that same discipline is applied to direct clients, selected partnerships and performance offers.

Refresh Media grew out of the world where every click had a cost and every campaign had to earn its keep. Today, that same discipline is applied to direct clients, selected partnerships and performance offers.

10+ YEARS / META + NATIVE / OPERATOR-LED

WHAT WE DO

Paid acquisition is more than hitting launch.

Paid acquisition is more than hitting launch.

01 / MEDIA BUYING

Media Buying

Media Buying

Campaign strategy, architecture, testing, optimization and scaling across Meta and native advertising. Built for lead generation, e-commerce, DTC and direct-response offers where the economics have to work.

META / NATIVE / LEAD GEN / E-COMMERCE / DTC

CAMPAIGN LANE

CREATIVE A
CREATIVE B
CREATIVE C

02 / CREATIVE STRATEGY & PRODUCTION

Creative Strategy & Production

Creative Strategy & Production

Creative Strategy & Production

Research-led angles, hooks, concepts, ad copy, scripts, UGC briefs, and video direction — with trusted creative and production partners when the campaign needs them.

ANGLES / HOOKS / SCRIPTS / UGC / VIDEO / ITERATION

03 / FUNNELS & MEASUREMENT

Funnels & Measurement

Funnels & Measurement

Landing pages, advertorials, tracking, attribution and conversion paths built or coordinated around the campaign. Because a strong ad cannot rescue a weak offer, broken funnel or bad unit economics.

LANDING PAGES / ADVERTORIALS / TRACKING / ATTRIBUTION / CRO

AD
↓
PAGE
↓
CONVERSION

AD
↓
PAGE
↓
CONVERSION

AD
↓
PAGE
↓
CONVERSION

What performance work actually looks like.

HOVER TO GO INSIDE THE WORK

What performance work actually looks like.

TAP A CARD TO GO DEEPER

What performance work actually looks like.

HOVER TO GO INSIDE THE WORK

HOW WE WORK

Strategy, creative, and media in the same room.

Strategy, creative, and media in the same room.

01 — UNDERSTAND

Understand

The offer, the customer, the economics, the conversion event, and how the business actually runs.

02 — BUILD

Build

The angles, creative plan, campaign structure, tracking and conversion path.

03 — TEST

Test

Controlled launches designed to produce clear decisions.

04 — SCALE

Scale

Budget follows the creative that pays.

WHO WE WORK BEST WITH

Built for teams with something real to scale.

Built for teams with something real to scale.

Built for teams with something real to scale.

Refresh works best when there is already something worth investigating: an offer, a customer, a signal of demand or a campaign with unanswered questions.

Refresh works best when there is already something worth investigating: an offer, a customer, a signal of demand or a campaign with unanswered questions.

Refresh works best when there is already something worth investigating: an offer, a customer, a signal of demand or a campaign with unanswered questions.

A good fit.

A good fit.

You have an offer with evidence of demand.

You care about economics—not only platform metrics.

You are willing to test the creative, page and offer, not simply the audience.

You want senior thinking kept close to execution.

Probably not a fit.

Probably not a fit.

You need someone to quietly press launch.

You want scale without meaningful testing.

The economics only work inside the spreadsheet.

You are shopping for large-agency theatre.

JOEL WELCH
FOUNDER / PERFORMANCE STRATEGIST

10+
YEARS

ABU DHABI
INDEPENDENT OPERATOR

FOUNDER / PERFORMANCE STRATEGIST

Still close to the campaigns.

Still close to the campaigns.

Joel Welch is the founder and performance strategist behind Refresh Media. Over more than a decade, he has built and led teams across affiliate marketing, paid acquisition, direct response and creative testing—always with one job: make the economics work.Today, Joel leads campaign strategy across media, creative, funnels and new acquisition opportunities. He stays close to the work, and brings in an experienced media buyer plus trusted video and production partners when a campaign needs more firepower.Refresh stays lean on purpose: senior thinking close, communication direct, and the team grows around the campaign.

Joel Welch is the founder and performance strategist behind Refresh Media. Over more than a decade, he has built and led teams across affiliate marketing, paid acquisition, direct response and creative testing—always with one job: make the economics work.Today, Joel leads campaign strategy across media, creative, funnels and new acquisition opportunities. He stays close to the work, and brings in an experienced media buyer plus trusted video and production partners when a campaign needs more firepower.Refresh stays lean on purpose: senior thinking close, communication direct, and the team grows around the campaign.

“The offer, creative, conversion path and economics all have to agree.”

CORE TEAM / TRUSTED SPECIALISTS / BUILT AROUND THE CAMPAIGN

CORE TEAM / TRUSTED SPECIALISTS / BUILT AROUND THE CAMPAIGN

Have something worth scaling?

Have something worth scaling?

Have something worth scaling?

Tell us what you are running, what the economics look like and where performance is getting stuck.

Tell us what you are running, what the economics look like and where performance is getting stuck.

Discuss a Campaign

Tell us what’s stuck →

Prefer email? joel@refreshmedia.ca

No polished brief required. Send us the messy version.